Relevant working experience in eCommerce

almost 12 years to be precise - from large SKu retailers to scrappy startups, from fandom-heavy collectibles to ultra-boring tax b2b. Have a look at the experience page, or download my full cv.

business challenges and problem solving

i am not a tech person - i like to think I sit at the crossroads of commercial and tech, so i know how to approach challenges from a ‘what’s that going to add in sales’ point of view, not ‘we want this on the site’. I managed many a digital project in my time, so I love structure but also understand the need to be agile. in terms of innovation, I firmly believe the pick a brick part of the lego website could benefit from testing some ai functionality (more on that below)

flexibility and cross-functional collaboration

having worked in so many different verticals i developed the ability to ‘wear many hats’, and I roll up my sleeves and get stuck in when needed, which in ecommerce seems to be ‘all the time’. I know enough about digital marketing and ecommerce to troubleshoot at speed, and what i don’t know today i’ll learn for tomorrow.

good ideas, all the way

being the one man ecommerce team in some of my past roles was instrumental in making me self reliant and resourceful - i can start from a sketch on the back of an envelope, all the way to wireframes, development brief and beyond, to use a website exAmple. in bigger organizations like leyton I did the same, except that the number of projects was much larger so delegation and team management, coupled with strong project management, were key.

stakeholder management

I’m very comfortable working with teams of all levels and backgrounds - i’m good at storytelling and reporting to senior leadership, and getting stuck in the trenches with operations. as long as it’s for the common goal, i’m in. in my time at sofa.com, for instance, we were one big happy family of marketing, digital, product development, ops, logistics, and that made our day to day a breeze. Kinda.

team leadership

in my last role at leyton I managed a digital team comprised of 6 people out of casablanca, morocco, as well as leading on projects in collaboration with the heads of marketing around the globe, doing regular visits to spain, germany, poland, USA, france and of course morocco.

intellectually curious

I’m a firm believer that data is king, and should inform every decision we make - I’m ga4 certified, and won’t change things on a website ‘because the ceo’s wife wants it’. data will tell us what to do. and since leaving my last role, I have dedicated almost all of my free time to focusing on AI - educating myself, testing the many models and applications, listening to podcasts, reading articles… I firmly believe it is the future, and it could play a big part in LEGO’s future strategy.