your brand is Leaking profit.

I stop the bleed.

I am a Fractional eCommerce Director for brands that are tired of vanity metrics and corporate fluff.

I don't just provide reports; I provide Technical Dominance.

and yes, i’m also a courier a couple of days a week. how do you think I keep my brain sharp and my legs so toned at this age?

13 years of corporate technical grit meets the speed of the London streets.

ELITE LEADERSHIP. ZERO BLOAT.

Most brands hit a plateau where "more ads" is just throwing good money after bad. You’ve got a team and a product, but you’re missing the technical architect to scale the engine.

A full-time Head of eCommerce is a £120k+ overhead you don't need yet. A traditional consultant gives you a 40-page slide deck and a handshake.

As your Fractional eCommerce Director, I fill the gap. I provide the high-level P&L discipline and technical oversight of a veteran executive for a fraction of the cost. I don’t just offer advice; I build the strategy, sharpen your tech stack, and lead your team to deliver measurable, profitable growth.

FOUR PILLARS. ZERO GUESSWORK.

STRATEGIC COMMAND

Moving beyond daily firefighting to long-term commercial health. I align your P&L, stock strategy, and promotional calendar for sustainable, profitable growth.

I focus on the four critical levers of eCommerce success. From P&L discipline to Power BI architecture, I provide the technical dominance required to stop the profit leak and scale your brand.

CONVERSION WARFARE

I dissect your funnel to identify every friction point and technical bottleneck currently costing you sales. I turn window shoppers into loyal fanatics through data-led UX.

RETENTION CULTIVATION

If you aren't automating the second and third purchase, you’re just paying an acquisition tax. I build technical lifecycle flows that maximize Customer Lifetime Value (LTV).

THE TECHNICAL BACKBONE

I don't guess. I build custom Power BI architectures that provide a "Single Source of Truth." From Martech audits to Shopify migrations—I ensure your tech stack is a growth accelerator.

BATTLE-TESTED. DATA-DRIVEN.

My background isn't theoretical. I’ve spent 13 years "in the pit" delivering results for brands like sofa.com, Kano, and Leyton. I’ve managed £1M+ Martech budgets, led global teams of 10+, and secured over £9M in online revenue in a single year.

With certifications in Power BI, Google Analytics, and Klaviyo, I ensure your business utilizes the latest technical innovations to outpace the competition. I combine "Big Picture" strategy with the hands-on technical execution required to stop the bleed and start the growth.

Stop Guessing. start growing.

I work with a select number of high-soul brands where I can make a significant, measurable impact. If you’re tired of vanity metrics and ready for no-nonsense technical dominance, I’m ready to hunt.

book a 30 minutes strategy call

Frequently Asked Questions

Because you don't need a £120k executive sitting in meetings all day. You need a Shark who drops in, fixes the technical bottlenecks, and leaves once the engine is roaring. It's elite expertise without the corporate bloat.
Quick wins happen in the first 30 days. Real, technical dominance takes 3–6 months. If you want a "magic pill," go talk to a generic agency. If you want a sustainable growth engine, let's get to work.
If you are doing £1M+ and your founder is still making every small digital decision, you are already too big to stay this way. You’ve outgrown your setup; I help you build the structure for what’s next.
I provide 360° strategic oversight across four pillars: Strategic P&L management, Conversion Rate Optimisation (CRO), Martech & technical strategy (including replatforming), and Lifecycle Marketing (CRM and automated email flows).
Yes. As an independent digital marketing consultant, one of my primary roles is to align your existing internal teams and external agencies. I provide the strategic roadmap and technical oversight to ensure everyone is working toward the same commercial objectives.