your brand is Leaking profit.
I stop the bleed.
13 years of corporate technical grit meets the speed of the London streets.
I am a Fractional eCommerce Director for brands that are tired of vanity metrics and corporate fluff.
I don't just provide reports; I provide Technical Dominance.
and yes, i’m also a courier a couple of days a week. how do you think I keep my brain sharp and my legs so toned at this age?
ELITE LEADERSHIP. ZERO BLOAT.
Most brands hit a plateau where "more ads" is just throwing good money after bad. You’ve got a team and a product, but you’re missing the technical architect to scale the engine.
A full-time Head of eCommerce is a £120k+ overhead you don't need yet. A traditional consultant gives you a 40-page slide deck and a handshake.
As your Fractional eCommerce Director, I fill the gap. I provide the high-level P&L discipline and technical oversight of a veteran executive for a fraction of the cost. I don’t just offer advice; I build the strategy, sharpen your tech stack, and lead your team to deliver measurable, profitable growth.
FOUR PILLARS. ZERO GUESSWORK.
I focus on the four critical levers of eCommerce success. From P&L discipline to Power BI architecture, I provide the technical dominance required to stop the profit leak and scale your brand.
STRATEGIC COMMAND
Moving beyond daily firefighting to long-term commercial health. I align your P&L, stock strategy, and promotional calendar for sustainable, profitable growth.
CONVERSION WARFARE
I dissect your funnel to identify every friction point and technical bottleneck currently costing you sales. I turn window shoppers into loyal fanatics through data-led UX.
RETENTION CULTIVATION
If you aren't automating the second and third purchase, you’re just paying an acquisition tax. I build technical lifecycle flows that maximize Customer Lifetime Value (LTV).
THE TECHNICAL BACKBONE
I don't guess. I build custom Power BI architectures that provide a "Single Source of Truth." From Martech audits to Shopify migrations—I ensure your tech stack is a growth accelerator.
BATTLE-TESTED. DATA-DRIVEN.
My background isn't theoretical. I’ve spent 13 years "in the pit" delivering results for brands like sofa.com, Kano, and Leyton. I’ve managed £1M+ Martech budgets, led global teams of 10+, and secured over £9M in online revenue in a single year.
With certifications in Power BI, Google Analytics, and Klaviyo, I ensure your business utilizes the latest technical innovations to outpace the competition. I combine "Big Picture" strategy with the hands-on technical execution required to stop the bleed and start the growth.
Stop Guessing. start growing.
I work with a select number of high-soul brands where I can make a significant, measurable impact. If you’re tired of vanity metrics and ready for no-nonsense technical dominance, I’m ready to hunt.
Frequently Asked Questions
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Because you don't need a £120k executive sitting in meetings all day. You need a Shark who drops in, fixes the technical bottlenecks, and leaves once the engine is roaring. It's elite expertise without the corporate bloat.
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Quick wins happen in the first 30 days. Real, technical dominance takes 3–6 months. If you want a "magic pill," go talk to a generic agency. If you want a sustainable growth engine, let's get to work.
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If you are doing £1M+ and your founder is still making every small digital decision, you are already too big to stay this way. You’ve outgrown your setup; I help you build the structure for what’s next.
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I provide 360° strategic oversight across four pillars: Strategic P&L management, Conversion Rate Optimisation (CRO), Martech & technical strategy (including replatforming), and Lifecycle Marketing (CRM and automated email flows).
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Yes. As an independent digital marketing consultant, one of my primary roles is to align your existing internal teams and external agencies. I provide the strategic roadmap and technical oversight to ensure everyone is working toward the same commercial objectives.